What keeps you up at night as you think about continuing to grow this brand in an era where tastes and trends change so quickly? Repole has had success co-founding and incubating other brands including smartwater and vitaminwater, which joined the Coca-Cola portfolio in and have since become billion-dollar brands with global availability. Why is this the right deal for your business now?
That was a unique day and time, and it was a full acquisition on day one. Coke is more equipped than ever before, and the biggest thing for us is finding a way to win together. Since then, vitaminwater and smartwater have become global billion-dollar brands. We advise on blue-chip office, retail, residential and, increasingly, mixed-use developments and investments in Central London and elsewhere. Jim, it takes a lot of belief and confidence to make an investment in a startup brand. How did learnings from that deal influence this one? In , we set out to create a better-for-you sports drink. Why is this the right deal for your business now? Coca-Cola North America is focused on building an entrepreneurial, growth-oriented culture and breaking down barriers. We built demand for the brand. We want to become a global brand This is a great opportunity for both companies. This is a core element of our expertise, but we regularly act across a whole host of diverse sectors, including industrial and logistics, the promotion of greenfield sites for residential development, student accommodation and data centres. What opportunities does this relationship present for continued growth? We work with our tax and corporate teams on joint ventures and other co-investment structures, to ensure assets are acquired tax efficiently and with a view to long-term liquidity. Clients develop commercial and residential property for myriad reasons. We combine rigorous due diligence with our knowledge of what is most important to our clients. And not just nationally but globally. Mike and his team have a unique capability to understand consumer needs and develop breakthrough products that meet these needs, and also to create commercial strategies to grow these brands in the marketplace. Repole has had success co-founding and incubating other brands including smartwater and vitaminwater, which joined the Coca-Cola portfolio in and have since become billion-dollar brands with global availability. What does having a 'growth mindset' mean to you? With large-scale development projects, timing and co-ordination with the client team is key, and we are well used to working alongside accountants, surveyors, project managers and other lawyers, to project manage the delivery of the legal aspects, and ensure the client achieves the desired exit strategy. Knowing their strategy and skill set helps us focus on the essentials. What keeps you up at night as you think about continuing to grow this brand in an era where tastes and trends change so quickly? What do you admire about Mike as an entrepreneur, and why did you choose to invest with him again? The only thing that keeps me up at night is being able to produce enough product to meet consumer demand.
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